Frank Hernandez
Director of Sales and Marketing
Frank joined the Hurricane Junior Golf Tour in August 2025. Frank is the Director of Sales and Marketing for the Hurricane Junior Golf Tour (HJGT), where he provides executive leadership across several departments. A proven business leader and former Chief Revenue Officer, he brings extensive experience in building high-performing teams, developing growth strategies, and aligning organizational objectives with measurable outcomes.
In his role, Frank oversees four key department leaders Sales & Service, Digital Marketing / Social Media, Influencer Programs, and Academy Partnerships. His leadership philosophy emphasizes accountability, collaboration, and data-driven decision making, ensuring that HJGT continues to expand its footprint while delivering exceptional experiences for players, families, and partners.
A South Florida native, Frank is passionate about empowering student-athletes to achieve success both on the golf course and in the classroom. Outside of his professional work, he enjoys spending quality time with his wife and five children, staying active, and supporting youth sports initiatives that help develop future leaders
Frank@hjgt.org
LATEST BLOGS
September 3, 2025
30 Days to Stand Out in College Golf Recruiting
If you were a college coach doing a Sunday night inbox dive, would you pick you? The players who get picked aren’t always the lowest scorers. They’re the ones who present their game so cleanly a coach can say yes with confidence. Here’s how to build that in 30 days. Week 1: Build a coach-ready […]
September 3, 2025
More Than the Numbers: Why Results Shouldn’t Define a Young Athlete
By Ben Esposito, Professional Golfer & Founder of In The Golf Zone
August 27, 2025
The Truth About Division I, II, III, and NAIA College Golf: What Families Need to Know
When families start thinking about college golf, they usually picture Division I. The logos, the TV coverage, the powerhouse programs. That’s where most parents’ minds go first. But the truth is this: college golf is much bigger than Division I. Division II, Division III, and NAIA programs all provide great opportunities for student-athletes. And for […]